Helping organisations work better for people.
Working where strategy, operations and reputation meet.
How an organisation works shapes how it is experienced.
I’ve spent much of my career in organisations with a strong public purpose. In those organisations, decisions made internally have a direct effect on audiences, communities, colleagues and customers.
My work has increasingly focused on that connection: bringing together what an organisation is trying to achieve, how it operates and what people experience as a result.
Looking from the outside in.
My background in communications and marketing taught me to see organisations from the outside: to notice what people encounter, where expectations and reality diverge, and how decisions will be understood beyond the organisation.
It also taught me that trust and reputation cannot be created by communications alone. They are consequences of an organisation’s choices, behaviour and performance.
Across culture, charities and public service.
I’m Executive Director of Engagement, Marketing and Communications at the BFI, where I lead around 200 colleagues and multimillion-pound budgets.
My responsibilities span public-facing operations, audiences, commercial activity, partnerships, marketing and communications. The breadth of the role reflects the way I work: connecting organisational strategy with delivery and public experience.
Before joining the BFI, I held executive and senior leadership roles at the NSPCC and Scouts, following earlier work in public services.
Beyond my main role.
I’m a Trustee of Iprovision, a Chartered Fellow of the CIPR and a Fellow of the PRCA.
I’m also interested in education, skills and longer working lives—particularly how people continue to develop, how experience is valued and how ageism restricts opportunity.